The ‘pundits’ write about topics and sports they are passionate about and publish their content through our web platform. This results in Pundit Arena (‘PA’) delivering unique and thought-provoking content to sports fans. Pundit Arena is essentially an online sports broadsheet powered by the sporting public. PA enables writers to earn money for their content through the revenue generated from both advertising and content syndication. Payment is issued to the site’s top writers in each category according to the highest performing articles in a unique Paid User Generated Media (PUGM) system. Paddy Power provides online interactive sports betting services. The company operates through Online Australia, UK Retail, Irish Retail, and Telephone segments. It offers fixed odds games betting, online games and casino, business-to-business, and risk management services as well as peer-to-peer games, including online bingo and poker. The company provides sports betting services through,, and websites as well as through a chain of licensed betting offices and Dial-a-Bet telephone. It also offers online gaming services through,, ,, and websites. As at February 2010, Paddy Power operated a total of 356 retail outlets: 209 in Ireland, 8 in Northern Ireland, and 139 in Great Britain.Īlmost two thirds of Paddy Power’s profits were generated outside of Ireland in 2010. They are the third largest online bookmaker and sixth largest online gaming business in Britain and Ireland and, at the current trajectory, they will have more shops in the UK than Ireland by 2013. The acquisition and growth of Sportsbet and IAS has made Paddy Power the number one online corporate bookmaker in Australia. New B2B activities have seen them expand into France, in partnership with PMU. In 2010, turnover was over €3.83 billion which is up 39% on 2009.
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